What started as a humble men’s shirting operation in Glasgow has grown into an international celebration of British style. From its opening in 1988, Ted Baker quickly earned a reputation as the best place to purchase contemporary menswear shirts. This unswerving focus on quality and attention to detail has continued through UK expansion, as the brand became known as Ted Baker London with a Covent Garden store opening in 1990, into global store openings and online presence. Through the years, we’ve maintained our quirky sense of humour and signature wit at the heart of everything we create. Today, Ted Baker crafts premium clothing, accessories, beauty, homeware and more for women and men. Every story is an ode to the British Isles that we still call home.

At Ted Baker, we create and celebrate the unexpected in the everyday –shining a light on life’s joyful irreverence.

Ted Baker has been owned by the Authentic Brands Group since 2022. We have a physical presence at Selfridges in Manchester, with plans to continue expanding our retail footprint. While we have new owners, we are still the same Ted Baker you’ve known and loved for decades. Our values of self-expression, elegant design, attention to detail, and enduring optimism remain as strong as ever.